Research into Victorians' knowledge and behaviours around household recycling, to inform education and behaviour change campaigns.
As part of the state government’s Recycling Victoria package, significant change is on the way for how many Victorians manage their kerbside waste. From 2021, many homes will be introduced to a food and garden organics (FOGO) system and many households will also begin separating glass from other recyclable items in a glass only bin.
To support the Recycling Victoria initiative a large-scale education and behaviour change campaign will be delivered to update Victorians on the household changes relevant to them, and in addition to encourage Victorians to avoid and minimise their waste.
Kantar Public Australia was commissioned to explore a range of key research questions to support the Recycling Victoria program, these included: