Our approach
Want to know how to get smokers to bin their butts? While we don't have a magic bullet, we can share with you how we approached the problem in Victoria.
Campaign summary
The summary report below will give you a quick snapshot of the 'Don't be a Tosser - Bin Your Butts' butt litter campaign carried out by Sustainability Victoria during 2007.
Through the combined efforts of government, industry and smokers, one of the most successful butt littering campaigns ever was carried out with significant behaviour change results.
Campaign results
The following report outlines the background, objectives, implementation and findings of the campaign.
Follow-up research 6 months after the campaign showed continued low littering rates.
Top | Last updated 01/07/2008