Market development strategy for recovered resources

Craigs Hut in the Victorian Alps

The Victorian Market Development Strategy for Recovered Resources is a key element in the delivery of the Statewide Waste and Resource Recovery Infrastructure Plan. It has been developed to support Victoria to:

  • meet community expectations for resource recovery activities that improve the environment, community amenity and public health, while stimulating markets for the use of recovered materials for positive economic return
  • support conditions for the resource recovery and manufacturing sectors to grow and create jobs, by maximising the value of recovered materials and developing quality products for end markets
  • increase investment in and the purchase of products made from recovered materials by promoting their qualities and functionality
  • provide a 30-year vision, 10-year strategic outlook, and five year action plan.


Despite the Victorian community's strong desire to support recycling, recovering valuable resources and remanufacturing materials also relies on establishing suitable market demand for products.

Some recovered materials are being generated by a 'push' from the supply side (e.g. kerbside recycling) rather than a 'pull' for their demand as materials for remanufacturing into new products.

The demand for some recovered materials can cause economic, community, environment and public health impacts (e.g. stockpiling of tyres).

Common challenges and barriers for market development for recovered resources are varied, e.g. the quality and quantity of recovered resources; transport and processing costs of often low value materials competing with virgin materials and imports; market price fluctuations; and limited information on the quality of products with recycled content.


The Strategy seeks to stimulate markets for recovered resources in Victoria by reducing barriers and developing the right conditions for material and product markets to grow and mature.

Identifying where state government may intervene to stimulate production industries and markets for recovered resources in Victoria, by reducing barriers and supporting the right conditions for product markets to grow and mature. Interventions will aim to:

  • improve the quality of recovered resources to support manufacturing
  • improve consolidation and aggregation of recovered materials to support growth in manufacturing
  • improve the performance of products incorporating recovered resources
  • increase the use of products incorporating recovered resources.

Sustainability Victoria will implement actions over the first five years of the Strategy to support:

  • research into product development and performance
  • product specification development focused on improving quality standards
  • product procurement particularly focused on government as a procurer
  • product stewardship partnerships.

The Strategy provides a criteria for prioritising products and materials as well as government interventions. Material and product priorities for the first five years are:

  • organics (including timber)
  • tyres
  • eWaste
  • flexible plastics
  • glass fines
  • concrete and bricks.

Download the strategy

Cover - Victorian Market Development StrategyMay16

Vic Market Dev Strategy for Recovered Resources

The strategy was developed to help grow the resource recovery market, which will strengthen our recycling capability, save natural resources and improve our sustainability.


In developing the strategy, Sustainability Victoria consulted with key stakeholders including business/industry and government to discuss the market development barriers, opportunities and potential criteria for prioritising government intervention.

For more information about the consultation go to

Consultation documents

Craigs Hut in the Victorian Alps

Market Development Discussion paper

The purpose of the paper was to guide stakeholders to provide feedback on market development barriers, opportunities and potential criteria for prioritising government intervention.

Craigs Hut in the Victorian Alps

Market Development Consultation findings

An overview of how SV consulted with industry and government, and the results of the consultation.

Craigs Hut in the Victorian Alps

Draft Strategy Consultation Summary

What SV learned from the consultation period into market development for resource recovery.